A postcard is a quick, efficient, and cost-effective way to promote your business.
By design, recipients can read it at their convenience — and the message on the front of the card may prompt them to flip it over to discover what’s on the back.
Although old postcard are used for various purposes, they’re often used to promote businesses, events, or products.
It’s easy to use a postcard as an inexpensive marketing tool — whether you send it in the mail or distribute it in person.
Even if you don’t have a specific purpose for using postcards, they can be effective tools for keeping your business top-of-mind with customers.
Postcards are so versatile that you won’t have to do the same thing twice. The real question is, what should you do with all the postcards you receive?
Include them in your mailings
Whether it’s a birthday card to your grandmother or an invitation to your child’s birthday party, postcards are perfect for sending with your outgoing mail. Just slap on a stamp, and away they go!
Use them as business cards
Are you meeting someone new? Don’t forget your postcard! Add your important contact information like phone number and email address right on the back of the card.
You can also add a little bit about what your company does so that the person you may have met has a reference when they are looking at the card later on.
Display them in areas of high traffic for advertising purposes
If you offer a service such as plumbing, house cleaning, or lawn care, leave some postcards in a local store near you that people tend to frequent, such as convenience stores and gas stations.
Bulk mailings
Send out a postcard to everyone you know who might be interested in your business — clients, potential customers and business associates.
Bottom Line
If you are looking for the best way to reach many people, postcards maybe for you.
Postcards should be your go-to marketing tool if you have an innovative idea that you need to get out there or an upcoming event that is sure to be a hit.
Consider the viewers and your budget as you determine how many postcards it will take to reach your audience effectively.
An exceptional idea deserves an exceptional campaign, and postcards are a budget-friendly way to expand your business and advertise new products or services.
If a carousel grabs the attention of others about your product, why not boost your sales by using postcard marketing.
